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Marketing features

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osCommerce v4 has an extensive set of Marketing tools designed to help businesses grow, and at the same time - making it easier for Marketing managers and consultants to run their day-to-day activities. 

First of all, websites based on osCommerce v4 come with advanced on-site SEO modules. Each instance, like categories, products, content pages, home page, etc automatically receives an SEO-friendly title, URL, description, etc which can be overridden in the back end.

Site speed is of the paramount importance, hence most osCommerce v4 websites can reach 95+ in Google Page Speed tests (providing product, content, and banner images are properly optimised for web use).

osCommerce comes with Discount Coupons and Gift Vouchers pre-implemented. 

Same goes for Abandoned Shopping Carts (or Recover Carts). There’s a difference to the previous implementations though, as now it is possible to convert an abandoned shopping cart into a new order directly from the back end of the website.

Banner management comes by default, with facilities to create and manage text, image, or HTML banners. 

Advanced Promotions program allows creating various special deals and publishing them on the website. The likes of “Buy X, get Y cheaper” or “Buy any of the X category and get special price on Y category”, or “Spend X and get Y free of charge” and many more are now available. 

There also exists pre-integration with TrustPilot, Give away feature, Product Collection management, Testimonials, web Chat (based on Tawk.to), and Newsletter management (via integration with Mail Chimp). 

Have questions or comments? Post them here!

osc marketing 1.jpg

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Thank you! 

It is very likely to have filters based on attributes and so called "properties". Whether it will be a part of the core version or will come as an add-on - this is to be confirmed. We are talking to osCommerce shop owners to understand what would be the best "default" package, aiming to deliver as much functionality as possible and at the same time to not overcomplicate osCommerce v4. 

SEO Filter Landing pages - this is to be confirmed. It is currently possible to create SEO-friendly landing pages, with custom URL, page title, META description, etc. and of course rich-text content. Again, we will confirm if such a feature will be included by default or will be available via the App store, free or paid.

Our goal is to deliver a robust capable Ecommerce platform that osCommerce shop owners or their web agencies can use to grow online businesses. 

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It is good there is a focus on speed. Many solutions add features and then rely on hardware to make up for slow load times. We all know the story of Magento on that subject from years ago.  Shared hosting is still a reality for many open source users. 

IMO, the pre-integrations would be better done as optional addons as storeowners have their own preferred tools for reviews eg yotpo (popular in US), ESPs (numerous) and chat (also  numerous). Preference is often based on their penetration into different markets. Not to mention the bad press Trust Pilot just got for millions of fake reviews they removed pre-float. 


Kym

Projects Director @ ozEworks.com

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39 minutes ago, ozEworks said:

It is good there is a focus on speed. Many solutions add features and then rely on hardware to make up for slow load times. We all know the story of Magento on that subject from years ago.  Shared hosting is still a reality for many open source users. 

IMO, the pre-integrations would be better done as optional addons as storeowners have their own preferred tools for reviews eg yotpo (popular in US), ESPs (numerous) and chat (also  numerous). Preference is often based on their penetration into different markets. Not to mention the bad press Trust Pilot just got for millions of fake reviews they removed pre-float. 

Kym, we hear you! It will be our aim to find a balance between supplying a feature-rich solution, that will be fast, and at the same time not overcrowded with add-ons. It is very likely that some of the features you've mentioned will find their way to the add-on/app store, free or paid 

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