I’m always looking for ideas to help improve my shop as I’m sure others do also.
I was recently reviewing what was new in the e-commerce world and stumbled open a new cloud based e-cart. Nothing new in itself as many are moving towards cloud based options.
What caught my attention was a small statement made by the reviewer!
“One remarkable factor that differentiates VTEX from the rest of the eCommerce line-ups is its Password Free Checkout. This particular feature is believed to have boosted organic traffic by 30%, a 28% increase in revenues and a whopping 54% rise in conversion rates.”
you can read the full article here. https://www.inc.com/bill-carmody/top-seven-ecommerce-platforms-in-2018.html
I have always felt a much better shorter checkout process would be better. I have actually seen a significant improvement in conversion by simply implementing the PayPal express checkout.
I know there are addons around that allow check out without account but unless I’m mistaken they require core changes to work and I have avoided installing them.
Having seen this article I’m now thinking maybe this is one where the core change may just be worth it.
Something related to this topic,
Over the last few weeks I've been having a few customers complaining about the PayPal checkout not working properly. About 2-3 per week all similar issues about not seeing the PayPal page properly on there devices. One customer sent me a image showing this odd behavior, As you can see the bottom of the page is missing preventing the customer from continuing.
As you can imagine after trying a few times the customer just got frustrated and gave up! Luckily the customer rang to complain so I got to know about the problem. Most of the others were in abandoned carts and on emailing a number of them confirmed PayPal problems also.
I contacted PayPal to check what was wrong. I never got a clear answer to why it could be happening, but I did get a solution which may help others.
Now I use PayPal express so this may only relate to this.
There was a setting in the Paypal config that I could change. Switched from Clasic to In-Context.
This replaces the normal PayPal check out page with a small modal popup page which behaves better on devices. So far not had any further issues.