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fleeced

Facebook Plugin Module for OSC Boostrap 234

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Been a good 18 months since I delved into OSC Bootstrap sites to modify.

Looking to add a Facebook Pixel to my site and have a go with Facebook Ads. With these being so popular now, I was wondering whether anyone has successfully got this working or whether a BS compatible module exists. Can it just be added to checkout_success in a manual fashion?

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I did a last-minute thing for Black Friday, and have the first cut as a complete module. This adds the facebook pixel to whichever pages you select, which gives you tracking of clicks through the ad to the site. I have yet to add event tracking into this (doing it properly needs some extension of the brand new data attributes in Edge) but this could be left for a version two - I just need to do some documentation and it's fit to upload as is if you're interested.


For a new install or if your store isn't mobile-friendly, get the community-supported responsive osCommerce (Phoenix).

here: on the official osc download page

Working on generalising bespoke solutions for Quickbooks integration, Easify integration and pay4later (DEKO) integration at 2.3.x

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For a new install or if your store isn't mobile-friendly, get the community-supported responsive osCommerce (Phoenix).

here: on the official osc download page

Working on generalising bespoke solutions for Quickbooks integration, Easify integration and pay4later (DEKO) integration at 2.3.x

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@BrockleyJohn A huge thankyou for a great plugin https://apps.oscommerce.com/Get&ZT4uG

Works a treat in my initial tests

Just for reference, here are a few popular types of campaigns you can do with Facebook that I am going to try out. Here are my 4 campaigns:

1) Target the demographics of the customers who converted the most on my site previously (data taken from Google Analytics eg. Interests, Age, Affinity Category - Ecommerce Conversions)

2) Upload the email addresses of who has ordered on my site, to show my ads to them again using Customer Match (IMPORTANT: watch you terms allow this especially with GDPR close etc)

3) Setup a Customer Match - Similar Audience.  Facebook will target customers similar to the data I uploaded.

4) Remarketing on Facebook to customers who visited my site (just like Google Remarketing) using the newly installed Facebook Pixel on my site

Just going to throw an initial £25 at each (my cpc is usually very low) and see how it does in the early stages. I have tried Facebook Ads a few years ago with no success. But it's renowned now for the amazing targeting you can do to your type of audience and growing massively.

Just be careful of their metrics, heard they can be a bit misleading but by setting up proper GA tracking should see how the conversions fair in reality https://twitter.com/larrykim/status/823641336452710400

 

Some other good articles to get people started with the best book imo at the end. I will tell you how I get on in a month or two

https://www.socialmediatoday.com/news/top-10-facebook-advertising-features-you-should-be-using/512561/
https://medium.com/marketing-and-entrepreneurship/how-to-be-smart-and-precise-with-facebook-ad-targeting-5ca7c4580e6f
https://www.ppchero.com/4-facebook-ad-targeting-tips/

https://www.amazon.co.uk/Ultimate-Guide-Facebook-Advertising-Potential/dp/159918611X?tag=ukos-21

 

Edited by fleeced

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Hi,

I would strongly suggest adding GTM (Google Tag Manager) instead.

Then you will be able to add your analytics, FB pixel, AdWords conversion and pretty much anything else WITHOUT modifying your code, by doing it from GTM console instead.

https://www.facebook.com/business/help/1021909254506499

Rudolf

Edited by rudolfl
Added a link on how to install FB pixel with GTM

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5 hours ago, rudolfl said:

Hi,

I would strongly suggest adding GTM (Google Tag Manager) instead.

Then you will be able to add your analytics, FB pixel, AdWords conversion and pretty much anything else WITHOUT modifying your code, by doing it from GTM console instead.

https://www.facebook.com/business/help/1021909254506499

Rudolf

1. There are no code modifications in the FB pixel addon

2. It offers greater granularity of information with purchase events in the currently released version and more in customer specialisations.


For a new install or if your store isn't mobile-friendly, get the community-supported responsive osCommerce (Phoenix).

here: on the official osc download page

Working on generalising bespoke solutions for Quickbooks integration, Easify integration and pay4later (DEKO) integration at 2.3.x

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Does anyone know if there is a plugin for oscommerce for adding the GTM code?

If not, what are best practices for adding the GTM container script to the site? What template? What include file?

thank you!

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