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Google's Rankbrain and the current state of SEO

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9 hours ago, big_goals said:

Very true, however, these days more and more customers can come to your site and buy your things because your Google score is higher than other companies selling the same thing.

I agree @big_goals. Getting them there the first time and converting into buyers is the challenge. 

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It's kind of annoying though. Not always the products that are featured in the beginning are the best ones out there. Also, this makes it very challenging for new businesses to go to the level of the dominant ones.

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Yes, that is a constant problem -- if a site with inferior products has great SEO and has been around for a while and has some authoritative links to them, they can have an advantage over a young site with better products. People should look at product reviews and the like (do in-depth research), but tend to be lazy and just look at the first page of Google results. All I can suggest is that you make sure your SEO efforts are top-notch, including getting some links (good reviews) from respected review sites, and maybe you can level the playing field a bit.


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