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Google's Rankbrain and the current state of SEO

24 posts in this topic

I was reading an article about Google's ranking factor called Rankbrain. From what I gathered, it uses user intent and artificial intelligence to rank pages. The article demonstrates how simply changing a search can really shift the results. It is suggested that Rankbrain is one of the top 3 ranking factors along with links and content. 

@Jack_mcs your HT SEO module has help us a lot. How can we use your module to achieve better rankings based on Rankbrain? 

Read more here https://neilpatel.com/blog/how-rankbrain-works/?utm_campaign=subscribers-18&utm_medium=subscribers_push_notification&utm_source=subscribers

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  1. The variation in your content (multimedia)
  2. Quality of your content
  3. Give your answer to questions in your content
  4. Visit time on your pages
  5. (Relevant) backlinks
  6. Surf behavior of the visitor
  7. The degree of positivity / negativity in reporting about your business
  8. Engagement (shares, but also comments on your page itself)
  9. SEOcial value (listing your company on social media, likes, shares, etc.)

http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2015-medium.png

Edited by wHiTeHaT

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@wHiTeHaT thanks for your great comments. 

If you're selling a product, what question are you answering? 

You're correct about engagement. That is the challenge I'm having.

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I suggest not reading any of those SEO "experts" and just focus on giving your customers a great experience. Repeat business is what you want, not a continual frenetic hunt for new clients through Google.

discxpress, burt, imusorka and 2 others like this

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@discxpress

 

8 hours ago, discxpress said:

If you're selling a product, what question are you answering?

This addon for example : Product Questions for oscommerce 2.3 By Surya Praveen

It's developed as an advanced option for Ask a Product Question contribution.
 Customers can ask a question about any product.
Site administrator can answer the question and the published questions along with the answers are displaying in the product info page for that particular product.
When a customer visits any products page he can see the prevoiusly asked questions and the answers for that product.

 

askaquestion.jpg

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4 hours ago, frankl said:

I suggest not reading any of those SEO "experts" and just focus on giving your customers a great experience. Repeat business is what you want, not a continual frenetic hunt for new clients through Google.

@discxpress absolutely this, what @frankl says.  

I think I mentioned if before, some years back, but could not find the thread;  

I had a site producing $3/400 a day.  The site dropped out of Google on an update, after which it was producing nothing.

At that point I realised how foolish it is to waste time on getting a site to #1 in google (and others!) when they can knock you out in one punch.

Instead I focused on other things, and have never since even thought about SEO.  

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It's certainly not harmful to be highly ranked in Google and other search engines, and that's useful for helping to pull in fresh eyeballs. However, it's not the be-all and end-all of your site. Once visitors are there, you want something that will engage them, keep them around, buy something (if you're selling), and come back again and again. You don't want to fall into the trap of "teaching to the test", where kids graduate from High School able to breeze through standardized exams, but have otherwise learned absolutely nothing in 13 years of "education". Concentrating too much on SEO and neglecting the rest of the user experience can do this to you. On the other hand, the most fantastic site and user experience won't help you if no one knows about you, so you have to put some effort into SEO! If you are adequately covered with Social Media marketing and other non-search engine related outreach, you can de-emphasize seach engine results (ranking) if the changes to your site they require conflict with your other goals.

P.S. pretty stellar company to be in, in your second post! :)

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21 hours ago, frankl said:

I suggest not reading any of those SEO "experts" and just focus on giving your customers a great experience. Repeat business is what you want, not a continual frenetic hunt for new clients through Google.

@frankl I agree. My focus is to get them there organically at least once. User experience doesn't get them there the first time. It keeps them around. Any suggestions?

17 hours ago, burt said:

@discxpress absolutely this, what @frankl says.  

I think I mentioned if before, some years back, but could not find the thread;  

I had a site producing $3/400 a day.  The site dropped out of Google on an update, after which it was producing nothing.

At that point I realised how foolish it is to waste time on getting a site to #1 in google (and others!) when they can knock you out in one punch.

Instead I focused on other things, and have never since even thought about SEO.  

@burt Great point. What other things you focused on to rebound from the update?

14 hours ago, MrPhil said:

It's certainly not harmful to be highly ranked in Google and other search engines, and that's useful for helping to pull in fresh eyeballs. However, it's not the be-all and end-all of your site. Once visitors are there, you want something that will engage them, keep them around, buy something (if you're selling), and come back again and again. You don't want to fall into the trap of "teaching to the test", where kids graduate from High School able to breeze through standardized exams, but have otherwise learned absolutely nothing in 13 years of "education". Concentrating too much on SEO and neglecting the rest of the user experience can do this to you. On the other hand, the most fantastic site and user experience won't help you if no one knows about you, so you have to put some effort into SEO! If you are adequately covered with Social Media marketing and other non-search engine related outreach, you can de-emphasize seach engine results (ranking) if the changes to your site they require conflict with your other goals.

P.S. pretty stellar company to be in, in your second post! :)

@MrPhil Ranking high in Google has definitely become a science. I think I do focus too much on SEO and not enough on social media marketing. People are sharing my pages but not a huge impact yet. 

I'm focusing on getting them there organically so I can hopefully sell them something. That'll relieve my PPC budget.

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4 hours ago, discxpress said:

What other things you focused on to rebound from the update?

I tend to advise to use Social Marketing as much as possible.

Also to make use or Reviews as much as possible.

In other words, have your customers do all of the work for you.

I also believe that product descriptions should be written for the customer and not for seo purposes.

Having said all of that, I have never performed an A/B test where one site has no SEO and another site has massive SEOptimisation.  I'm not even sure that's a possibility to do...

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I think if you can automate the SEO parts of your website in a simple way.... do it.

But some things said above makes me banging my head on the table, it seems that with al expertise, giving the wrong advices.

As experts we should Encourage shop owners to focus on SEO more.

Google not kicks you out just like that, ok..... i can understand such thing happened one time in a period where google changed their complete algorithm.

But that costed them also some law suits.

Can you imagine "The big guys" not focusing on SEO?

They maintain product price margins sometimes of like just 0.01 Cents, Yes for 0,01 cents profit... Can you believe... if not ... you should.

SEO should not be underestimated. See it as the more work you do for try to get your products sold.... it pays back. Not always, and not for all products.

A Unique handcrafted jewel is different than a Asus Laptop for example.

The jewel maker suddenly most focus more on the overall html(5) structure of his/her website to get a positive ranking. The laptop seller must do both at same high level to stay competitive.

SEO is also a kind of "MarketWar"

Not all people are like "us", they see google as diferent then we do, they just click on the first.... however you as dev/expert or shopowner justknows you are "there somewhere" to.

That knowing/given proof of the google result makes a disturbing somehow how in thinking. YOU NOT UNDERSTAND IT!!!!!

I have same key word, same product, same all.... and still i'm on page 10????????

That is the effort/time results from the "big guys"  being on page 1 or 2

Edited by wHiTeHaT
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@discxpress

Refer a friend, Facebook product ads, competitions, discount coupons, the possibilities are endless :smile:

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37 minutes ago, frankl said:

@discxpress

Refer a friend, Facebook product ads, competitions, discount coupons, the possibilities are endless :smile:

I'll look into Facebook product ads and competitions sound nice. Can you refer me to a great read on contests/competitions as a starting point?

Thanks for your suggestions

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@frankl I've been thinking hard about your Refer a friend suggestion. Are you using such a system?

It's also a great way to get the customer to do the work as @burt said. 

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Remember that whatever you eventually end up implementing...

make sure that it is easy for the customer to do.

EG:

If asking for product reviews, don't expect them to visit each individual product page.
Instead make one page on which all the products show and allow them make multiple reviews in one place.

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1 hour ago, burt said:

Remember that whatever you eventually end up implementing...

make sure that it is easy for the customer to do.

EG:

If asking for product reviews, don't expect them to visit each individual product page.
Instead make one page on which all the products show and allow them make multiple reviews in one place.

@burt convenience is the key to user experience. How hard would it be to code a Tell a friend or refer a friend module with SMS capabilities?

Here's a brainstorm:

1. A logged in customer click on tell-a-friend/refer-a-friend button.

2. A pop up with optional email and phone fields appears. 

3. Customer enters either the friend's email or phone number (comma separated if multiple)

4. Account immediately credited with points. Customer uses points toward next order.

 

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9 hours ago, discxpress said:

SMS capabilities

If you have a way to send an SMS via the web...easy enough.  There are companies offering APIs but the last time I looked it was (I thought) super expensive.  The other stuff is relatively simple.

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21 hours ago, discxpress said:

I'll look into Facebook product ads

 

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21 hours ago, discxpress said:

Can you refer me to a great read on contests/competitions as a starting point?

You don't need this company to run your contest (everything they do is DIYable) but their guides are excellent

https://kickofflabs.com/blog/step-by-step-guide-on-runnning-successful-contests/

https://kickofflabs.com/blog/ultimate-guide-to-contest-autoresponders/

https://kickofflabs.com/blog/create-contests-boost-revenues-7-kickofflabs-customer-case-studies/

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19 hours ago, burt said:

If you have a way to send an SMS via the web...easy enough.  There are companies offering APIs but the last time I looked it was (I thought) super expensive.  The other stuff is relatively simple.

spryng a dutch company has easy Get api costs about 0.1 euro per sms, no fixed fees.

started using it for doctor appointment reminders (from ms access VBA with outlookcalendar integration - not pretty nor high tech, but it gets the job done without hassle and superfast)

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On 11/12/2017 at 0:51 PM, bonbec said:

@discxpress

 

This addon for example : Product Questions for oscommerce 2.3 By Surya Praveen

It's developed as an advanced option for Ask a Product Question contribution.
 Customers can ask a question about any product.
Site administrator can answer the question and the published questions along with the answers are displaying in the product info page for that particular product.
When a customer visits any products page he can see the prevoiusly asked questions and the answers for that product.

 

askaquestion.jpg

Google just love this type of content.

I had it with my older site but not on edge now.

Also I have seen one of our competitors with only meta title tags and was out ranking everyone - wordpress site with shop

Also customers is not willing to write reviews and so, on the other had if they get something back they more than happy to write one.

So if example a coupon code can be made for writing a testimonial or review(review better) it will be great :cool:

 

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@Peper Using Mandrill, I send an email 14 days after purchase asking for a review and offer a discount coupon as a thank you. That's been very successful. I also have product questions installed and have a couple of hundred questions on a 4,000 item catalog.

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Hey Frank @frankl

Thanks for tip there

Also, like that product tabs showing in picabove, you know which addon is best to use for this?

I will find this usefull

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