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Default product sorting


rudolfl

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Hi all,

I have few websites with lots of products. (ladies fashion) They are categorised, but each category still have tons of products.

So, what do I display first? Usually, shops have sorting by popularity or price. Popularity will not work for me, as many products get added at same time and may not have "popularity" component to them.

I show products by price low to high and I find customers tend to buy cheap stuff. Looking at analytics, it seems they rarely go beyond first page. I am afraid I am loosing cashed-up customers. Yesterday I changed one of sites to show more expensive products first, while left the other site to show cheap ones first.

I also currently work of an Ajax product loading where more products are shown as customer scrolls to the end of the page (or presses "More Products" button). Will see if this makes a difference.

Anyway, what your thoughts on what default sorting may work better?

Rudolf

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