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The e-commerce.


One-Page / Guest Checkout

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Stumbled upon this. Almost a year old but still valuable stats.

2016 State of eCommerce: Cart Abandonment and Recapture Statistics

  • Lack of trust signals
  • Lack of guest checkout
  • Navigation in checkout
  • Lack of cart abandonment emails

These are key, I think. Automatic cart abandonment emails would be of great benefit to osC. What do locals think about trust marks? Anyone uses them?

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