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osCommerce

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Bounce Rates


wargaming

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Hi, my sites been live for around 2 months now and I was just interested (this being my first site) what peoples bounce rates were for visitors I started at around 40% but after a bit of work on the layout and design have managed to get it down to around 20-25%

 

I know keywords play a large part in this and my adwords have gone through a huge haul since I first started with negative keywords and directed searches to product pages but just out of interest is there any benchmark where you should be aiming at ?

 

Thanks in advance :thumbsup:

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