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JcMagpie posted a topic in Next Steps / Optimizations / MarketingI’m always looking for ideas to help improve my shop as I’m sure others do also. I was recently reviewing what was new in the e-commerce world and stumbled open a new cloud based e-cart. Nothing new in itself as many are moving towards cloud based options. What caught my attention was a small statement made by the reviewer! “One remarkable factor that differentiates VTEX from the rest of the eCommerce line-ups is its Password Free Checkout. This particular feature is believed to have boosted organic traffic by 30%, a 28% increase in revenues and a whopping 54% rise in conversion rates.” you can read the full article here. https://www.inc.com/bill-carmody/top-seven-ecommerce-platforms-in-2018.html I have always felt a much better shorter checkout process would be better. I have actually seen a significant improvement in conversion by simply implementing the PayPal express checkout. I know there are addons around that allow check out without account but unless I’m mistaken they require core changes to work and I have avoided installing them. Having seen this article I’m now thinking maybe this is one where the core change may just be worth it.