I also checked the wiki on creating a theme from scratch. I am just not there yet....
I know what has happened with this project as I am guilty of it myself... The development team knows this product so well that they cannot see it with 'outside' eyes. To them everything is logical, makes sense and is easy to use. From the outside, we do not have the understanding to appreciate this and rather we see something that is hard to use, complicated, and quite honestly, annoying. You guys have created a fighter jet and we are trying to learn how to fly it. Unfortunately we have only flown an old biplane and all the gizmos and functions are beyond us. We need to work up to it in stages.
As I suggested before, it might be helpful to create an old-style look and feel template so we can at least have a starting point that is familiar. I do not like the old-style, but I do understand it. If I can see the widget that is used to generate a certain feature, then I will be in a better position to learn, edit, modify, be happy, and sleep well.
O... and how do I create and edit a plain and simple home page? At present I can't seem to create a landing page that I can edit. I can create a page that is the landing, but I can't seem to edit the text. I can edit text on other pages though. I am also unable to get the store physical address to display.