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Some web developers believe that a special URL structure is overkill. Search engines are able to understand the data in the URL (uniform resource locator) of any type and length, therefore, the information portal or online store will be normally indexed and ranked by search engines. The degree of influence of URLs on SEO also depends on the competition and frequency of requests. So, if we are talking about the promotion of high-frequency keys leading to the main pages of the site, the role of the web address will not be too significant. But for low-frequency queries that lead to pages with different levels of nesting, this is in fact a significant factor contributing to high positions.