It appears for Paypal's Payflow, Direct Payment, or Paypal Payments Pro the ability to pass the Company Name information to the shipping label for the customer within Paypal has been removed. According to PayPal technical support, the parameter SHIPTOCOMPANY is no longer available which is unfortunate. Their suggestion is to utilize the COMMENT1 or COMMENT2 parameters to pass the Company name. I assume that I could edit the file catalog\includes\modules\payment\paypal_pro_dp as well as the language file to add this functionality. I will try it out on my development site but wanted to see if anyone already had done this or had other options.