Encouraging Customers to write Product Reviews
Posted 14 February 2007 - 06:46 PM
While I'm quite certain that most of my potential customer would likes reading product reviews, it seems that few have the time or motivation to write after purchasing from me. I also feel they would be more likely to write a product review on a site that is already populated with many reviews.
I've been thinking I would offer a rebate program to customers who would be willing to write a review of the product they purchase. I could offer a discount of something like 5% back upon the submission of a review. I was thinking I'd post this offer on the site and include detailed instructions of the the offer with their order. As part of the instructions, I was thinking of encouraging that their review be somewhat directed at how the product works in conjunction with other products on my site so. This would encourage specific reviews that fit in with my niche website.
I was wondering if anyone has other methods for encouraging product reviews, or if they just seem to come without prompting. Also I'm interested in thoughts about the usefulness of product reviews.
my site: BikeTrailerShop.com
Posted 14 February 2007 - 09:18 PM
Some may just write a review out of the blue which I've found, but other than that, discounts in my opinion is the way to go. Maybe a small free gift if anyone writes over 1 or 2 reviews.
Posted 15 February 2007 - 11:42 AM
Posted 15 February 2007 - 02:53 PM
Bottom line is, people are more inclined to participate when they don't feel like they're the first and only ones to do so. If they see a couple of reviews already there, they will feel more comfortable voicing their opinions.
Posted 18 February 2007 - 10:20 PM
Posted 20 February 2007 - 12:40 AM
Edited by victor363, 20 February 2007 - 12:42 AM.
Posted 21 February 2007 - 03:28 PM
When is this happening?
I wonder how amazon did it... I think it would help if the review was shown on the same page as the product. Or have a "Write Review" button instead of the one saying "Reviews".
- Loads of Fishing Gear
Posted 21 February 2007 - 08:57 PM