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discxpress

Member Since 25 Feb 2005
OFFLINE Last Active Apr 27 2017 04:55
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Posts I've Made

In Topic: SEO and Website Themes the big companies are doing now.

19 April 2017 - 05:48

@ jamiehennings

 

SEO is a very complex science. It involves on-page seo, off-page seo and user experience. With over 200 ranking signals, no site will get all of them exact. It's best to use "white hat seo" and avoid penalties.

 

The most sound thing a website owner can focus on is raising Domain Authority. That's a lot of work and mostly takes time.


In Topic: Google Algorithm update March 2017

14 March 2017 - 01:35

@John W

 

Looks like Google may be targeting content quality and backlinks. I'm reading this now. https://www.thewebma...y-link-related/


In Topic: Remove left and right columns on registration and checkout pages

09 March 2017 - 05:23

@frankl

 

What I've been doing lately is putting things useful to the customers at the top of the page.

 

Category menu

Shop by price

Soon recently viewed (in xs view)

etc

 

I don't use boxes such as bestsellers, specials, what's new, etc.

 

I agree with @Dan Cole, the customer doesn't need any distractions once they start down the checkout funnel. Which brings to mind, we need to place upsell, cross-sell, and other modules in front of the customer to encourage retention and reasons to buy again.


In Topic: Devious Trick or Super Smart

08 March 2017 - 02:55

@burt

 

(It was too late to edit last comment)

It may take some hardcore evidence to prove "bait and switch" unless a whistleblower from the inside speak up. Now if the retailer says "sign up now to get this item at this price when it is back in stock" is perfectly legal. It reminds me of a raincheck some retailers use.


In Topic: Devious Trick or Super Smart

08 March 2017 - 02:31

@burt

 

In the U.S. it's called "bait and switch", which can be litigated if someone pushes the issue. It violates the Antitrust Act that's been in place for about a century.