I'll try and PM it to you....... I have even built this into a stand alone admin page that refreshes ever couple seconds that I display at our shipping desk - so they can see how they are doing (if they are getting behind) live.....
As I browse around the internet looking at websites of the major players, I notice a few things they all have in common. I haven't done anything with OSCommerce in a while but I thought about the SEO discussions and decided to post.
One is how their headers are set up. Search in the middle, logo to the left and something administrative or special to the right. I know that's not too exciting for some of you. And they all have a very special deal at the very top. Seems like that's where they "set the tone" if you will. From what I'm seeing, not much investment goes into rest of these multi-million dollar websites. Headers are dazzling but the rest is not so.
Another is they invest much in banners and pictures. All I see are large banners that capture theme or an ongoing special. Also, themed images for categories also. Click on the categories and see a lot of product pictures and prices. That's it. With those images they are X-selling and upselling. And yes a huge banner at the top of every category.
Finally, I notice a network of internal linking and ratings stars.
I do realize everything I mentioned been important for on-page seo but there's more emphasis on them now than ever. So I guess that's the trending content structure for large e-commerce sites. There's nothing major when it comes to the literature side of content but there's a lot going into the visual aspects.
What do you guys think?
I have just completed a similar "redo" of our BS store - removing all side boxes, adding category images index content mod, spending MUCH more time on banners/images, working on nav for all devices.
My 2 cents... the thought of content has changed. It's not just textual...it's visual. Although google (etc) scrape our sites for text, they also monitor VERY closely how our customers interact (how long they stay, how many pages etc etc) with our sites.
"Pretty" sites with easy navigation keep our customers engaged.
Engaged customers buy more.... and therefore keep you ranking high..... which gives you more customers.
The shipping quote is very simple, we charge the rates we get from the Canada Post server, with no handling fees. The rest is done on the CanadaPost server. We also use two other shipping modules: store pickup (as seen in screen grab) and snail mail when the product size allows (doesn't apply here).
@burt as a follow up to my notes above - and to help other shop owners and programmers I thought I would also mentioned which addons I see as the most valuable in real dollars with this build.
Example, URL rewriting, has "value" - but it is hard (maybe impossible) to calculate how human readable (or SEO) URL's translates into actual dollars VS the list below... I can actually see the positive effect in the bank. Here is my top 4/5:
1) Amount to free shipping - a very old addon that I converted to work with BS. It could easily be re-done into a content and or box module - or both. This addon I hold almost solely responsible for the increase in average order value from $136 to $170. There was a definite ROI with this....
2) Mailchimp API - having a easy way for customers to signup to your newsletter will always result in an ROI. The more people you have to send newsletters too... the more conversions. And in Canada we have strict regulations on spamming - which include "opt in" laws (customer must opt in - and not have to take action to "not" get newsletter)
3) Free Shipping as a shipping option (this is just a flat rate shipping module re-labeled as free shipping with $0.00. This way a customer can still select "priority shipping" and pay for it. One in every 10 customers who reach our free shipping amount opt to pay for shipping.
4) FB ads - I personally need to spend some time here getting more sophisticated... I see a good however, on the ads we currently run... much better than google.
5ish) And here is what our store is missing.... A shorter checkout combination that will work with a guest checkout....
Someone with some skill will have to figure out how to accomplish this while leaving the core alone. The best solution I have come up with is a combination of removing (but emailing it quietly in the background) the account password from create account (from Gary's Club Open Source blog) and the shorter checkout addon.
I would slow down on major overhaul and introduce a number of gradual changes that head towards the end goal so as users can upgrade and adapt to the changes.
This is precisely what many (if not most) of the complaining has been in the recent years... "slowing down". It sounds to me like OsC is taking a well needed HUGE step forward - the step forward that has been missing for many years.
It also sounds like there will be (some) compatibility and we (as the forum) will certainly find ways to use many of the currently available addons... I'm sure of this. Just as we do now with the vast majority of 2.2 addons we (as the forum) currently update, tweek and order just rewrite to work with 2.3.x and the community BS version.