As I browse around the internet looking at websites of the major players, I notice a few things they all have in common. I haven't done anything with OSCommerce in a while but I thought about the SEO discussions and decided to post.
One is how their headers are set up. Search in the middle, logo to the left and something administrative or special to the right. I know that's not too exciting for some of you. And they all have a very special deal at the very top. Seems like that's where they "set the tone" if you will. From what I'm seeing, not much investment goes into rest of these multi-million dollar websites. Headers are dazzling but the rest is not so.
Another is they invest much in banners and pictures. All I see are large banners that capture theme or an ongoing special. Also, themed images for categories also. Click on the categories and see a lot of product pictures and prices. That's it. With those images they are X-selling and upselling. And yes a huge banner at the top of every category.
Finally, I notice a network of internal linking and ratings stars.
I do realize everything I mentioned been important for on-page seo but there's more emphasis on them now than ever. So I guess that's the trending content structure for large e-commerce sites. There's nothing major when it comes to the literature side of content but there's a lot going into the visual aspects.
What do you guys think?
Edited by discxpress, 20 December 2016 - 05:43.