4 replies to this topic

[dominic87]

I thought I would start this thread to share and give other people an insight into how well oscommerce stores are doing...

the Store I'm working on for a family's business, started business back in sept 2011 and their sales have gradually been creeping up.

The items they sell range from pennies to several hundred pounds.

sept - total of 3 orders
oct - 4 orders
Nov - 9 orders
Dec - 20 orders (this lept when it was decided to integrate into google shopping and tap into free advertising space).

orders average around £50 per transaction.

Not exactly millionaire territory but still a good start for a business that is a sideline.

Edited by dominic87, 02 January 2012, 15:11.

[bruyndoncx]

december sales are easily 3x sales compared to other months
constant updates on the home page seem to get google spiders come by more often
I also suspect that ebay listings also help in getting better results in google
avg baskets is about the same 70 euro's here, free shipping above 100€ in our cases does increase the order size significantly enough to justify the shipping cost

[web-project]

The January and February are normally dead months, depends on products, I think the best products to sell is Console Games - very easy to shift the items.

[DunWeb]

Online sales are relative to the product being offered. If you sell ice cubes and your target area is Alaska, chances are the colder months are going to be slower. If you sell a product that is no influenced by weather or the economy......something like toilet paper.....then your sales should remain constant all year around.

The real question is, as it has been asked hundreds of times in the past, is your business as successful as you want it to be ? It has been proven that a website, although it may not do all actual sales directly, does influence the overall gross revenue either through sales or through advertising.


Chris

[bruyndoncx]

our website exists since 10 years, our webshop more than 5 years as a sideline to the store (also family operated).
our business wouldn't be the same without it,
The webshop generates leads for the store in the wider region which we can't cost effectively target through traditional media.
We are a relatively large specialized shop in a small town (10000 inhabitants)
We're growing organically, I think most family businesses are, and try to grow in a consistent kinda predictable way and be happy (content) with it. I don't think family owned businesses generally go for the internet boom-or-bust scenario easily, and are more conservative, risk-averse in their dealings.