Posted 27 October 2010, 18:13
Wow you do have some work to do to make your store stand out from the rest.
Why not add a bit of colour. Many changes can be made in your stylesheet. Get rid of the grey and addd something that matches or compliments your header colours.
Make your left and right columns wider soo that all the categories text fits on one line.
You have Home and catalog in your header. They both go to the same place. Remove one of them.
You have made the effort to replace the standard buttons, but the ones you have made are terrrible. The text does not centre making the button look odd. There are sites about, if you search for oscommerce buttons, where you can design and make better buttons than yuo have.
You need to add more info to your information pages, and you also need to use a spell checker. In your about us page you have spelt business wrong.
Why do you need my date of birth when creating an account. Unless you are going to send me a birthday card, get rid of it. People do not like giving more information than they need to.
You need to add more to your product descriptions. They are a bit short and dont sell the product. remember that you can use HTMl in your site to add things like paragraphs.
You need to add some onsite SEO. There are contributions that will help you.
That will keep you busy for a while, if you take any notice of it all. My only other advice would be to google for your main key words and see what your competitors are doing with there site. I would bet you now that there site looks and feels so different to yours.
REMEMBER BACKUP, BACKUP AND BACKUP
I am not a coder. OSC has a steep learning curve, but in general the program does work. If it doesnt work, the chances are it is something you have done.