HI
1. THe three symbols that you have used for My Account, Checkout and Cart are not really related to what they should be. I particularly think that a floppy disk does not make me think of 'My Account'. People use these links a lot, so they need to be a bit clearer. As you have text links that serve the same purpose on the bar below, I would remove the symbols altogether.
2. I am glad to see that you have removed the right column. It immediately helps to take away the stock appearance of so many stores.
3. I am no fan of black text. Perhaps change the color of the text in the categories box. Even a tone of grey would be more interesting.
4. I clicked on a few categories that are empty???
5. The text on your buttons is not very legible.
6. When people buy online, they cannot touch the products so images are extremely important in order to sell products. Your images on the product pages are very small and some of the popup images are no larger. It is really worth spending time on getting the images right.
7. Same for your description. It is worth spending time making interesting product descriptions that sell your products and make them seem exciting.
8. Your style choice box is too far from the text 'Style choice:'
9. Are you really going to notify customers about updates to your products? It is not really the type of product that gets updated regularly. Consider removing this option and boxes etc.
10. Add reCaptcha or something similar to your contact form to prevent it being used for spam.
11. Remove 'top' from your breadcrumbs as it takes you to another irrelevant page. It is also irritating for customers when a link opens a new tab or window in their browser.
Overall, your site is better than some of the others I have seen on here. At least you have tried to change the 'stock' oscommerce look, which is great.
I hope my pointers help a bit.
Edited by Collines, 24 April 2010, 15:49.