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Using Manufacter's Logo


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#1 boorie

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  • Real Name:Clarie
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Posted 08 June 2007, 09:10

Under Manufacter column, I have added Manufacter's logo together with its name. Is it right to do it? But bearing in mind that I am exactly selling their products!

#2 Business Digest

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  • Real Name:Dave Fox
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Posted 08 June 2007, 20:30

Hi boorie,

Quote

I have added Manufacter's logo together with its name. Is it right to do it? But bearing in mind that I am exactly selling their products!

Welcome to the forum. The topic raised in your question relates to the law surrounding "Interllectual Property", in particular Trademarks.

Quote

A trademark or trade mark is a distinctive sign or indicator of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities.

A trademark is a type of intellectual property, and typically comprises a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories.

The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorised use of that trademark. The owner of a common law trademark may also file suit...

In brief you really need permission or a licence from the copyright/trademark owner before use. Companies are becoming strict on this sort of piracy for good reason (see this example) will move to defend their property if you are discovered. I don't know where you are based, but these laws are pretty much universal.

Check out your official Interllectual Property site to see if the mark is a registered trademark. Whatever the outcome, approach the owner of the logo and seek permission... If this is too much - hold your breath! Or simply replace it.


Hope this helps. Good Luck

David

Edited by Business Digest, 08 June 2007, 20:33.

"Everything is possible, you've just got to find a way to make it work!" W. Amos

#3 desiredin

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  • Real Name:Wayne Stevenson

Posted 28 March 2008, 18:09

Using their logo, and product pictures from the manufacturer's website is considered fair use. No further permission is required. But you can always contact them and see if they have marketing packages for those products that you can use, which may include video, extra product pictures, etc.

Do not take pictures from other sites such as your competitors as they may have done them in-house, and you could end up violating copyright in doing so.