WHAT IT IS FOR
The supertracker contrib is designed to give you more information on which to base marketing decisions for your osCommerce store. I created the supertracker contrib because, although there were some contribs around that provide a more detailed who's online tool, nothing quite gave me the information I was after.
Here is the information that is recorded for each customer arriving at your site:
referring query (so we can get at keywords used if search engine)
landing page (including query string - important for Pay Per Click campaign assessment)
Number of clicks on the site (accuracy is not 100% as this is recorded based on session ID)
Customer ID (if signed in)
Order ID (if order was placed)
Were products added to cart (true/false)
Did the customer Checkout (true/false)
This allows lots of interesting reports to be generated about customer activity on your site, without the need of a 3rd party service, such as :
Question which supertracker can currently help you answer are the following:
How do my customers find my site?
Which referring sites generate the most sales?
Are there any trends to the pages on which baulking customers leaving without completing their purchase?
Am I getting enough visitors from the countries I am targetting?
Is my Pay Per Click Campaign delivering pay customers, rather than just expensive hits?
Current Reports Available are as follows:
Top Sales Generating Referrers
Top Exit Pages (No Sale)
Top Exit Pages (No Sale, but added to cart)
Search Keywords Used
Average Clicks on Site by referrer
Average Time Spent on Site by referrer
Last Ten Visitors
Remember, this is just a beta version, so it's quite unpolished, but generally functional. The idea is to get feedback, develop, improve, etc.
Edited by equilla, 19 August 2005 - 07:59 AM.