Jump to content



Photo
- - - - -

Getting your first sales


This topic has been archived. This means that you cannot reply to this topic.
2 replies to this topic

#1   matbennett

matbennett
  • Members
  • 125 posts

Posted 14 April 2005 - 17:46

I’ve seen a few posts lately asking how long is usual to wait for your first sales, asking why stores aren’t generating any sales etc – so thought I would post some ideas on how to start the ball rolling .

This list is far from comprehensive. I hope that others will consider adding to it.


FREE TRAFFIC
Free is always good, and never more so than when you are starting out, so I’ll begin with a few free ways to get customers to your site.

1. Shopping Directories
Shopping directory / portal sites are can provide a good instant boost to your customer numbers. Their users tend to be in the mood to buy, which means higher conversion rates, and they’ll also help in the longer run by giving you nice relevant links back to your site.

Some directories charge, but many will list you either for free or in return for a link. There is a good list of these at http://www.submityourshop.com

2. Price Comparison Sites
Similar to shopping directories, but more orientated towards specific products rather than shops – often meaning an even higher conversion rate. Some of these will now let you add your products to their system (in a limited form at least) for free. I don’t know of a good list of these (can anyone help?), but http://www.Kelkoo.com and http://froogle.google.com (or your own local equivalents) spring to mind.

3. Press Releases
Not a great expert in this area, but have had limited success in the past. Online stores are now generally considered too common to be newsworthy in their own right, but if you can think of a good angle for your release it could work out well.

4. Existing Customers
If you have been previously trading offline, what better excuse to contact your existing customer base than to tell them that they can now order through your spiffy new online store. This sort of contact seems to work really well when combined with discount vouchers – as and incentive to get them to try the new online store – although this depends on your market (as you may just end up discounting sales that you will have got eventually anyway!).

5. Competitions
Free prize draws have worked really well for me in the past on various projects. The usual format is that you run a prize draw and encourage people to sign up to your mailing list at the same time so that you can then market to them later. I think that most countries have some laws governing this type of thing – so check what you are doing first – but it can be a great way to pick up new customers.
There are lots of sites that will promote competitions for free (www.loquax.co.uk is one that has sent visitors flooding our way in the past), but be aware that competition based sites can lead to lower conversions as customers may be more interested in the chance of a freebie than in your products. Again, this is a good chance to follow up with a discount voucher, either as a runners up prize (provided in their hundred!) or just as a thank you for entering.

6. Directories
Like shopping directories – but less specific. With exception of the biggies, my experience has been that they tend to help more with SERPs than sales – but it cannot hurt. These “biggies” are listed at http://www.strongest...directories.php - but this list could differ for your particular market / location.


OK, I had intended to add a few more ideas, but I am running out of time. Didn't even get around to the "paid, but fast" methods. Hopefully there is something useful above, if not I’ll try to add some more soon.

#2   phpnovice

phpnovice
  • Members
  • 6 posts

Posted 28 April 2005 - 08:32

4. Existing Customers
If you have been previously trading offline, what better excuse to contact your existing customer base than to tell them that they can now order through your spiffy new online store.  This sort of contact seems to work really well when combined with discount vouchers – as and incentive to get them to try the new online store – although this depends on your market (as you may just end up discounting sales that you will have got eventually anyway!).

<{POST_SNAPBACK}>


This is exactly what I was intending to do but cannot find a contribution for discount vouchers. I would like to give out vouchers with a code number and expiry date to existing customers. (Ebay and local market).

If anyones knows of a contrib. that I have missed then please let me know.

#3   matbennett

matbennett
  • Members
  • 125 posts

Posted 28 April 2005 - 08:45

There may be others available for this now, but this is the one that I have used in the past: http://www.oscommerc...all/search,gift